What category of ethical dilemma applies to the use of cell phone alibis?
a. Balancing ethical dilemmas
b. Giving or allowing false impressions
c. Conflicts of interest
d. Organizational abuse
.B
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When Hayley had some problems with the applications on her cell phone, she gave her cell phone to the service center for a software update. The service center returned the phone to Hayley the next day, with the software update complete
Two days later, the service center called Hayley to enquire if the phone was functioning well. Which area of services marketing does this incident illustrate? Why is this important?
In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes
A) a customer value analysis B) benchmarking C) entrepreneurial marketing D) intrepreneurial marketing E) a customer lifetime value estimate
What type of decision is useful for less important decisions and should never be used for important decisions?
a. Heuristics b. Satisficing c. Persuasive d. Intuition
When consumers are sensitive to price changes, _____ occurs.
A. inelastic demand B. elastic supply C. elastic demand D. inelastic supply E. unitary elasticity