Compare and contrast the preview statement in the introduction to a speech to an internal preview.
What will be an ideal response?
The preview statement in the introduction previews the main points, while the internal preview previews points within the body of the speech. Both tell the audience what is coming up; they preview different things.
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When Marion convinced a customer to replace his old Pondmaster 1000 aquarium filter with the new and improved Pondmaster 1500, she was engaging in:
A. incremental selling. B. cross-selling. C. upgrading. D. repositioning. E. full-line selling.
Which of the following companies has not been doomed by technological shifts?
a. Blockbuster b. IBM c. Borders d. Chicago Tribune
Joan just finished making a budget presentation to the controller, Wayne. He says: "This budget is padded."
Identify the sender's communication ego state: as
1. CP - Critical Parent
2. SP - Sympathetic Parent
3. NC - Natural Child
4. AC - Adapted Child
5. A - Adult
With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.
A. demographic B. psychographic C. geographic D. family life cycle E. product-use