Suppose this radio advertisement runs during election season. Which logical fallacies does it

contain? Identify at least three. Provide a definition of the fallacy along with your identification.

"(1) As the lead singer in a popular rock band, I am here to endorse Jane Smith for governor. (2)
Either Ms. Smith wins this election, or our state economy will completely fall apart. (3) Her
opponent, Ms. Jones, can't be trusted to fix the economy; Ms. Smith works hard, but Ms. Jones
is lazy. (4) Ms. Smith is a successful financial planner, and Ms. Jones once owned a business that
went bankrupt. (5) Everyone knows it's true: Ms. Smith is the best choice for governor!"
What will be an ideal response?


1) ad verecundiam; 2) false dichotomy (although a student could make a case for a
slippery slope); 3) ad hominem; 4) hasty generalization; 5) ad populam.

Communication & Mass Media

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