How much were Enron board members paid?
a. $25,000 per year
b. They were not paid
c. $3,000,000 per year
d. None of the above
.D
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Companies are doing less ________ and more ________ as a result of the explosive developments in communication technologies to better target smaller customer segments
A) personal selling; digital activities B) public relations activities; digital activities C) digital activities; mass marketing D) mass marketing; engagement marketing E) viral marketing; word-of-mouth marketing
Identify and briefly describe the five innovation adoption segments in the population
What will be an ideal response?
Homeowner enters into an agreement with Grasscutter to cut the grass at Homeowner's house
The contract says nothing about delegation or assignment. Grasscutter gets a friend, Lawnmower, to do the actual work. Which is true? A) Because the contract does not mention assignment or delegation, Grasscutter cannot have someone else perform his duty. B) Grasscutter can have Lawnmower do the work, but Grasscutter can be held responsible if Lawnmower does not do the work properly. C) This is a breach of the original contract because Grasscutter was the person hired. D) This is an assignment by Grasscutter of his duty to cut the grass.
The major weakness of payback period in evaluating projects is that it cannot specify the appropriate payback period in light of the wealth maximization goal
Indicate whether the statement is true or false