Coca-Cola launched a new Black History television commercial on BET to coincide with the Martin Luther King Jr. holiday. The ad is just one element of a strategy for connecting with African-American consumers. Coca-Cola's segmentation plan for this promotional campaign is based on _____ segmentation
A. demographic
B. sociocultural attributes
C. psychographic
D. usage rate
E. geodemographic
Answer: A
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Which of the following statements is true?
A. Men are more skilled at deciphering nonverbal cues than women are. B. Men are less willing than women to talk over others. C. In terms of answering questions, men tend to provide more information than needed, while women tend to be quick and to the point. D. Men tend to withdraw and isolate themselves when problem solving, whereas women seek out others for support and can interpret men's withdrawing as lack of caring. E. Men are more likely than women to indicate that they are uncertain about an issue.
When large companies can no longer defend their full territory, they can launch a ________ defense where they give up weaker markets and reassign resources to stronger ones
A) contraction B) preemptive C) flank D) mobile E) position
Which of the following statements is a characteristic of negotiation?
a. Effective negotiators use price as a negotiation tool. b. Giving in to price negotiations too quickly increases the value of the product. c. It is a formal meeting in which the salesperson has the opportunity to present the sales proposal. d. It plays an important role in the closing of the sale.
The effective-interest method of amortizing bond premiums
a. is too complicated for practical use. b. uses a constant rate of interest. c. is another name for the straight-line method. d. is needed to determine the amount of cash to be paid to bondholders at each interest date.