ScH. Corp., a pharmaceutical company, launches a new painkiller. It claims that the product provides relief within two minutes due to its unique ingredients. Tests reveal that ScH's painkiller contains the same ingredients as those of its competitors and that relief is not guaranteed in all cases. Critics of advertising would classify this as a(n) ________ advertisement.
A. deceptive
B. odious
C. asocial
D. ethical
E. offensive
Answer: A
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Positive engagement through social media often makes customers more profitable for the firm.
Answer the following statement true (T) or false (F)
A functional résumé:?
A) ?is easier to use and more common than a reverse chronological résumé. B) is effective for applicants who have progressed up a clearly defined career. C) ?requires a complete analysis of self, career, and the job sought. D) ?emphasizes dates and job titles.
Before composing a business document, you should gather information that will answer which of these questions?
A) Will I have enough time to complete thorough research? B) What is the receiver to do? C) What information will be the easiest to locate? D) How will I use this information?
Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain public's attention. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing B. Place marketing C. Event marketing D. Idea marketing