In a recent video ad for the Squatty Potty, a cartoon unicorn keeps viewers engaged by demonstrating and performing a number of funny gags as a spokesperson explains the product. The unicorn functions to create ________ throughout the ad.
A. incentives
B. interest
C. credibility
D. connections
E. reversals
Answer: B
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Based on the ideas in this chapter, what topics should be included in a prepromotional managerial communication training program?
What will be an ideal response?
If you obtain an FHA or VA loan you will make additional payments each month to cover your home insurance and property taxes that will be placed in an account called a(n)
A) insurance account. B) appraisal account. C) escrow account. D) default prevention account.
Computers, copiers, and desks are examples of what category of business product?
A) supplies B) installations C) accessory equipment D) process materials E) capital items
________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced, clearly differentiated from other offerings, and relevant and valuable to the target market.
A. Capacity management B. Internal marketing C. The key service factor D. Derived demand E. Customer experience management