It is never too early to start pitching story ideas to the media because
A) of the high turnover in staff at media organizations.
B) publications generally do not plan their editorial content ahead of time.
C) monthly publications often have lead times of six months or more.
D) mass media organizations are required to seek advance approval of content from the FCC.
E) conventional media connectors typically aggregate their stories from non-media connectors.
C
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In terms of the 75/15/10 rule, the 75% represents the:
A) money spent on media time or space B) money spent on ad production C) money spent for the creative work D) percentage of the work that must be completed before the client can be billed
Which of the following is an example of focusing disproportionate effort on high-profit customers?
A) In addition to bicycles, 2Wheels sells biking gear such as helmets, bottles, jackets and other accessories. B) 2Wheels has a club for its regular customers, organizing cycling events and parties for them. C) Though 2Wheels previously offered free delivery, it now charges for deliveries made outside the city. D) 2Wheels allows existing customers to upgrade to a newer model at less than the sticker price by trading in their older model. E) 2Wheels encourages customers to send in their suggestions for product improvement.
Apple recently ran ads featuring real people who had switched from Microsoft Windows PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?
A) testimonial B) lifestyle C) comparative D) unique selling proposition E) slice of life
Supply chain flexibility is ________ than/as in the past.
a. Less b. Greater c. About the same d. It is impossible to know how supply chain flexibility has changed over time