Greatest good for the greatest number of people is the theory of ________.
A. Deontology
B. Justice
C. Rights
D. Utilitarianism
Answer: D
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A paintball "cat shoot" (at a painting of a cat) designed to raise funds for the local humane society while attracting attention and customers, is an example of:
A) guerilla marketing B) lifestyle marketing C) brand recognition development D) poor marketing judgment due to alienating customers
In PL/SQL, if a SELECT statement returns no rows, Oracle does not return an error.
Answer the following statement true (T) or false (F)
Tyche Inc., an electronics manufacturer, wants to assess future revenues and profit streams from each of its customers. It is focusing on the satisfaction and retention of its more profitable customers instead of spending its marketing efforts on attracting uninterested customers. Tyche is using ________ as a measure of effectiveness.
A. breakeven point B. Consumer Worth Evaluation C. Customer Lifetime Value D. Customer Profitability Estimation E. cost per order
Bartering is a form of compensation that is still used by some countries and organizations and is an example of the ________ environmental factor.
Fill in the blank(s) with the appropriate word(s).