Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans is referred to as:
A. competitive intelligence
B. marketing information
C. decision support information
D. marketing research
E. observation
Answer: B
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In verifying the amount of goodwill recorded by an entity, the most convincing evidence that an auditor can obtain is by comparing the recorded value of assets acquired with the:
A. assessed value as evidenced by tax bills. B. seller's book value as evidenced by financial statements. C. appraised value as evidenced by independent appraisals. D. insured value as evidenced by insurance policies.
As a way of helping American firms trade in the world market, U.S. trade law provides antitrust exemptions for horizontal combinations of American firms engaged solely in export trade. Such firms are permitted to form
a. export trade associations. b. domestic international sales corporations. c. export-import banks. d. commodity sales corporations.
Thinly traded securities have a greater inherent risk related to valuation
a. True b. False Indicate whether the statement is true or false
When estimating the cost of a contract proposal, which of the following is not likely to be an important consideration?
A. Future staffing levels B. Employee seniority C. Opinions of union members D. Labor market trends