The specificity of a message and the ease to which the reader can comprehend the message is referred to as writing

A. style
B. clarity
C. tone
D. coherence


Answer: B

Communication & Mass Media

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Describe why integrity is a critical attribute for media writers.

What will be an ideal response?

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describe? What will be an ideal response?

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If a station is concerned with how many different people are in its audience, it would look at

a. AQH. b. ratings. c. cume. d. frequency counts.

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Micah wants to create a positive feeling about the proposed school addition when she speaks to the parents group. The positive feeling reflects the __________ of her speech.

A. conversion B. general purpose statement C. perspective D. general feedback

Communication & Mass Media