In "The Kiss" (1896), what two things startled audiences?

a. The closeness of the subjects and the lasciviousness of the kiss
b. The film technique and the beauty of the subjects
c. The fact that the woman's eyes are open, and she appears to be talking
d. none of the above


a

Communication & Mass Media

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Business to business advertising is the same as B to C because

a. Companies don’t buy products and services, people do b. You can’t ignore the campaign elements since the brand will have a longer shelf life than the advertising c. You should always avoid long copy, because no one likes to read anymore d. Ad budgets are comparable with emphasis on immediate response

Communication & Mass Media

CHOOSE ALL THAT APPLY. Select the positive characteristics of social networking sites.

a. They offer a list of connections that help make people more real and available. b. Participation is easy. c. They normalize the sharing of the mundane. d. They emphasize that relating is the point.

Communication & Mass Media

Although there are perhaps half a dozen self-described roles for PR practitioners, they may be telescoped into just two role categories, which are:

a. manager and technician. b. prescriber and proscriber. c. descriptive or normative. d. individual or group.

Communication & Mass Media

Cultures teach boys and girls the same attitudes, beliefs, values, and ways of communicating and relating to one another

Indicate whether the statement is true or false.

Communication & Mass Media