In 2009, U.S. Treasury yielded 0.1%, while inflation was 2.7%. What was the real rate in 2009?
A) -2.6%
B) 2.6%
C) -2.8%
D) 2.8%
Answer: A
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What will be an ideal response?
GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli. Which of the following could be a key marketing benefit of forming an online community?
A) A community enables GlaxoSmithKline to create opinion leaders. B) Users generate their own content, so ads may appear near a variety of messages. C) Two-way information flow can give the company customer information and insights. D) The community can become a point of contact for product recalls. E) An online community offers controllable one-way communication with customers.
People who are on the receiving end of change are called:
a. Change victims b. Change participants c. Change receptacles d. Change recipients
If cash flow is deemed to be the most important consideration in buying a business, which of the following valuation methods is likely to be used?
a. adjusted tangible assets b. price/earnings c. high equity/low debt d. discounted future earnings