The AFLAC annual report, rated as one of the best, is an example of which type of report?

a. Internal report
b. External report
c. RFP
d. Analytical report


B

Business

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Which of the following would be the most appropriate approach when planning a proposal?

A) The direct approach B) The cause and effect approach C) The indirect approach D) The formal/objective approach E) The persuasive approach

Business

Stanwick, Inc wants to measure the relationship between profitability and the investment made by stockholders. To measure this Stanwick should use the:

A) return on equity ratio. B) earnings per share. C) net profit margin percentage. D) operating margin percentage.

Business

Which of the following tasks least describes the role of a brand manager?

A)? making the product relevant to its target market B)? protecting the company's trademark and brand C) ensuring that products are perceived as high in quality D) ?offering opportunities to enhance consumer brand loyalty E) ?being familiar with the kinds of emotions that push consumers to buy

Business

Bonds sold at a value below par are sold at a ________, and bonds sold at a value above par are

sold at a ________. A) discount; premium B) premium; discount C) markup; discount D) discount; markup

Business