Which of the following statements is true about the points system?
A) Points are assigned by the clients at the beginning of the project.
B) The most difficult task is assigned a point score of 1.
C) Consecutive integers are used to award point scores to tasks.
D) Points estimate the relative difficulty, rather than the relative duration of tasks.
D
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A thirty-minute or longer advertisement that looks more like a television talk show than a sales pitch is known as a(n) _____
a. advocacy advertisement b. premium c. trade sales promotion d. infomercial
Which one of the following should be avoided when writing an e-mail cover message that prefaces a resume?
A) Your current employer's e-mail system. B) A professional e-mail address. C) A clear subject line. D) One e-mail at a time to a prospective employer.
When marketers use the S.A.V.E. approach, the focus would likely be which of the following?
a. a greater focus on solutions and providing information b. cost reduction c. a need for an updated, technology-oriented approach to marketing d. an emphasis on place, price, and promotion
The claims of the equityholders on a firm's assets have priority over the claims of creditors because the equityholders are the owners of the firm
Indicate whether the statement is true or false