What is consumerism?
What will be an ideal response?
The consumer movement gave rise to consumerism, which is social action to dramatize the rights of the buying public.
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The desire phase of a conventional marketing or sales message should
A) cut through "the clutter" to get your audience's attention. B) build interest in the product or service that the message is promoting. C) expand on your explanation of how the product or service will benefit them. D) include a persuasive call to action. E) include a starting fact or statistic.
Poka-yokes are ______.
a. a proactive/preventive strategy for service mistakes b. a tool to analyze service mistakes c. a mechanism that is triggered when a service mistake occurs d. a system put in place to help dissatisfied guests
A value chain includes only processes and services that add value to the final product or service
Indicate whether the statement is true or false
Political and legal forces
A. are external to the company's concerns. B. are part of the third screening for market entry. C. allow for larger product lines from smaller groupings. D. classify a lot of information into meaningful groups.