Which of the following is the strategic objective of the optimize position defensive core strategy?
A) divest for cash flow
B) maximize profits
C) diversify growth
D) improve competitive position
E) grow in existing markets
B
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Using simple language in persuasive messages usually increases your credibility with a skeptical audience
Indicate whether the statement is true or false.
Which of the following refers to the set of measures that help firms to quantify, compare, and interpret their marketing performance?
A) marketing diagnostics B) marketing information systems C) marketing simulation D) marketing intelligence E) marketing metrics
Which of the following is an approach to message reinforcement that maintains awareness, reduces copy wear-out, and is cost-efficient?
A) benchmarking B) bundling C) pulsing D) cobranding E) brand encoding
Which of the following best describes the use of XBRL style sheets?
A. Style sheets determine the formatting of numbers and text in the XBRL taxonomy. B. Style sheets are another name for XBRL instance documents. C. Style sheets allow for presentation of selected data from XBRL documents in a way that humans can read. D. Style sheets determine which elements may be used when companies submit their XBRL filing.