Home shopping network, QVC has centered its retail strategy on the ________ ________, which is the tendency to watch TV while also swiping and tapping on a smartphone or tablet.
Fill in the blank(s) with the appropriate word(s).
second screen
QVC has centered its strategy on the "second screen," the tendency to watch TV while also swiping and tapping on a smartphone or table. Over half of its sales come from customers using mobile devices to order from its website, making it one of the largest mobile commerce retailers in the United States.
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