Deadlines are less important to the broadcast writer than the print journalist
Indicate whether the statement is true or false
False
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Very frequently, the compromising conflict style is likened to the collaborating style. Why is that? Why should not it be the case?
What will be an ideal response?
In a presentation about complexity theory, a speaker compares the concepts of order, complexity, and chaos to different states of water:
ice, liquid, and steam. What strategy for explaining a quasi-scientific phenomena did the speaker use? a. Provide clear key points. b. Use analogies and metaphors. c. Use presentation aids. d. Use frequent connectives—transitions, previews, summaries, signposts. e. Discuss non-examples.
Research has shown the most effective communication is between one sender and one receiver
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Retail advertising is the majority of advertising dollars in magazines. 2. Retail advertising focuses on price (such as “best price now"!). 3. Retail advertising should use features over benefits. 4. Local newspaper ads are more like retail ads than magazine ads. 5. Magazine advertising includes brochures, catalogs, and trade show handouts.