Which of the following is NOT mentioned in your text as an application of standardized information?
A) measuring consumer attitudes and opinions
B) defining market segments
C) conducting market tracking studies
D) monitoring media usage and promotion effectiveness
E) disseminating data quickly
E
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Ben's Climbing Gear, Inc has direct material costs as follows: Actual units of direct materials used 20,000 Standard price per unit of direct materials $2.50 Materials quantity variance--favorable $5,000 What was Ben's standard quantity of material allowed?
a. 18,000 b. 24,000 c. 20,000 d. 22,000
When is a business gratuity not a bribe? How does a company deal with business gratuities to make sure they do not become a problem?
What will be an ideal response?
Direct marketing is an expensive way of reaching target markets
Indicate whether the statement is true or false
If managers want to maintain an effective open-door policy, they must
A. formalize the procedure and encourage employees to start at the top. B. ensure that employees come to them only with justified grievances. C. emphasize that they can offer solutions only on an advisory basis. D. encourage employees to voice their complaints and listen honestly to those concerns.