________ insurance is designed to cover you in the event that a business (its employees) fails to do something that causes harm to a customer.
A. Negligence
B. Errors and omissions
C. Product liability
D. Casualty
Answer: B
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A continuous campaign schedule of advertising:
A) involves continuous advertising with bursts of higher intensity B) involves advertising during certain times of the year with no advertising at other times C) is level throughout the year D) involves alternating levels of advertising from high to low amounts
The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT ________
A) honesty B) fairness C) openness D) competitiveness E) responsibility
Strategic issues particular to the enterprise(s) and context described
What will be an ideal response?
Which of the conditions prevail when an industry is at the end of its life cycle?
A. The level of process innovation reaches its maximum as firms attempt to lower cost. B. The strategic objectives of businesses will involve gaining market acceptance. C. The industry structure is perfectly competitive with a large number of buyers and sellers. D. The market reaches its maximum size at this stage.