Which of the following is NOT a benefit of programming local news?

a. exclusivity of product
b. brand-building
c. cost containment
d. revenue enhancement
e. limited local inventory


e

Communication & Mass Media

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__________ are sounds, words, or phrases that serve no

purpose and do not add to the understanding of the message. a. Acronyms b. Abbreviations c. Fillers d. Euphemisms

Communication & Mass Media

A speaker should write out the content of supporting materials on a separate note card when __________.

A. the supporting material is not simple enough to remember B. the speaker forgot to include the support in the preparation outline C. there is a podium available to hold the extra note cards D. there are extra cards after preparing the main and supporting points

Communication & Mass Media

Jamie has a job interview and feels stressed because he has never been to the office building and he doesn't know what to expect from the interview. What is the source of Jamie's communication apprehension?

a. fear of failure b. fear of the unknown c. fear of others d. fear of breaking the rules e. fear of the spotlight

Communication & Mass Media

During an appraisal interview, Bertha

explained the various problematic behaviors that she has observed to her employee. After explaining these behaviors, Bertha asks "Do you agree that this is a problem?" Which step in the problem-solution approach is best reflected by her statement? A. Describe the problematic behavior B. Get agreement that a problem exists C. Mutually discuss alternative options D. Mutually agree on action to be taken to solve the problem

Communication & Mass Media