A characteristic of a retail strategy is its _____
a. focus on past operations and success
b. attention to short-run success
c. attention to personnel availability and training.
d. systematic assessment of the environment to ascertain opportunities and constraints
d
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Airlines overfill customers beyond their seating capacity in order to compensate for customers who cancel their booking. This technique is an illustration of which of the following yield management strategies?
a. overbooking b. adjusting prices to augment demand c. annualized hours strategy d. using different fare classes to partition demand
List and briefly describe three decision domains from the Broadbent and Weill IT governance arrangements matrix
What will be an ideal response?
All direct marketers must make two basic strategy decisions. The first is the extent to which they will use direct sales. The second is:
A. the frequency of customer feedback that they will require. B. the extent to which they will require the medium of marketing to be interactive. C. the extent to which they will need marketers' representatives to sell to customers directly. D. the balance they will need between personal selling and telemarketing. E. the extent to which they will use direct-response advertising.
The __________ style of conflict management involves a low degree of assertiveness and a high degree of cooperativeness.
What will be an ideal response?