Exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries are all methods of
A) identifying lucrative consumers on a global scale.
B) operating a transnational business.
C) entering overseas markets.
D) optimizing global profit.
E) reducing costs.
C) entering overseas markets.
Explanation: When considering global expansion, international managers must decide on the best means of entering an overseas market. The five basic ways to expand overseas are exporting, licensing, franchising, entering into a joint venture with a host-country company, and setting up a wholly owned subsidiary in the host country.
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