Marissa Hopkins, a hospital nurse, notices that the gurneys used in the hospital are not durable enough. She informed the hospital authorities about Grace Care Inc, a new company selling lightweight and durable gurneys
In this instance, Marissa played the role of a(n) ________.
A) strategist
B) buyer
C) gatekeeper
D) influencer
E) decider
D
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What are the major shortcomings of marketing-mix modeling?
What will be an ideal response?
A stock-keeping unit (SKU) is a unique identification number used to track a product in the consumer's home.
Answer the following statement true (T) or false (F)
The one factor that company executives need not worry about when their company is managing many diverse, unrelated firms is to
A. know what to do if a business unit stumbles. B. understand the true value of strategic investment proposals by business-unit managers. C. pick business-unit heads having the requisite combination of managerial skills and know-how to motivate people. D. "manage by the numbers"-that is, keep a close track on the financial and operating results of each subsidiary. E. stay abreast of what's happening in each industry and subsidiary.
Which of the following managers is likely to have the least amount of responsibilities?
A) the manager of a cost center B) the manager of a profit center C) the manager of an investment center D) the manager of a transfer pricing center