Carson's little brother Colby joined the Boy Scouts recently. Carson notices that in addition to wearing the Boy Scout uniform, Colby has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Carson believes that the Boy Scouts are now a reference group for Colby because he
A. has taken on many of the values, attitudes, or behaviors of group members.
B. became a formal member of the group.
C. became familiar with the group's activities.
D. looked for information from members of the group regarding buying decisions.
E. cannot control his involvement with the group.
Answer: A
You might also like to view...
Which of the following is the first stage in creating a sustainable competitive advantage?
A) making value chains sustainable B) viewing compliance as an opportunity C) designing sustainable products and services D) developing new business models
Discuss how conflict of ideas and personal conflict relate to the concepts of functional and dysfunctional conflict.
What will be an ideal response?
Explain the Aaker brand equity model of five effective strategies to address brand objectives
What will be an ideal response?
Liz is a team leader at a local grocery store. Recently, her boss said that she needs to address the negative attitudes of employees. To try and fix this problem, she has begun awarding gift-cards to employees who have great attitudes. What internal leadership intervention is Liz addressing?
A. managing conflict B. facilitating decisions C. goal focusing D. satisfying needs