When using emotion, persuasive speakers should be careful to avoid using

personal illustrations or experiences.

Indicate whether the statement is true or false.


Answer: F

Communication & Mass Media

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In the context of getting your audience's attention during your introduction, it is okay to tell a great story even if it doesn't directly help introduce your topic

Indicate whether the statement is true or false

Communication & Mass Media

A company is publishing a smart media release to launch a new product, and it is aiming for the first hit on search engines. What is the best way to apply search engine optimization process effectively, and why?

a) Write a concise headline and put the most important keywords first; because the news release gets indexed b) Focus on keywords in the first two paragraphs; because search engines concentrate on these first paragraphs c) Provide several links at the beginning; because it helps search engines associate the content with other sites, which helps the ranking of the release d) Include multimedia software whenever possible; because it makes the release stand out from hundreds of others received by reporters and editors

Communication & Mass Media

Cody has a high level of communication apprehension. Therefore, he must choose a major where communication with others is not required

Indicate whether this statement is true or false.

Communication & Mass Media

A person who has a neutral expression even when he or she thinks that they are showing emotion is referred to as a

a. withholder b. revealer c. substitute expressor d. blanked expressor e. frozen-affect expressor

Communication & Mass Media