Which of the following is true of globalization?
a. It expands economic freedom and increases the living standards of people.
b. It relies on strong government regulations to keep down prices.
c. It fails to offer access to advanced technology in less developed countries.
d. It makes it easier for governments to abuse the freedom and property of their citizens.
ANSWER: a
Globalization expands economic freedom, spurs competition, and raises the productivity and living standards of people in countries that open themselves to the global marketplace. For less developed countries, globalization also offers access to foreign capital, global export markets, and advanced technology.
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Answer the following statements true (T) or false (F)
1. At times, to be efficient in management means not using resources in the most cost-effective way. 2. One of the challenges of management is that problems and scenarios are seldom similar, so managers are not able to use past products and accomplishments as indicators of future success. 3. The ideal state that many people seek is an emotional zone somewhere between excitement and anxiety. 4. Organizations can gain a competitive advantage simply by matching their competition in terms of cutting costs and responsiveness to employees. 5. Innovation in business is defined as seeking ways to deliver less costly goods but in similar ways, maintaining employee morale.
Which of the following is true of on-air tests?
A. They do not enable firms to identify weak commercials. B. They typically require a laboratory setting to measure effectiveness. C. They work well only under controlled, artificial environments. D. They often include a single-source ad research. E. They do not possess the disadvantages associated with field testing.
Suppose the brand development index of the detergent manufactured by Fasclean in Boston is 90 and in Austin is 48. Compare the marketing opportunity of Fasclean detergent in the two cities
What will be an ideal response?
A physical inventory count is an example of a
a. preventive control b. detective control c. corrective control d. feedforward control