What impact did the Hawthorne studies have on human resource strategy?
What will be an ideal response?
The Hawthorne studies introduced psychology into the workplace. They showed that there is a dynamic social system in the workplace and that this social system can be more important than physical working conditions.
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One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?
A) normal depletion B) sensory gratification C) social approval D) intellectual stimulation E) value enhancement
Right after closing, Joshua, a senior sales manager at Halcyon Technologies called up the customer to ensure that she was satisfied with Halcyon's products. By calling the customer, Joshua also wanted to ensure repeat business
In this instance, Joshua is in the ________ stage of the selling process. A) follow-up B) handling objections C) preapproach D) closing E) prospecting
According to your text, positioning assumes that consumers
A. will make up their own minds about a product, regardless of how it is marketed. B. are innovators and will always want the latest and most innovative products. C. will compare goods and services on the basis of benefits. D. will always want to pay the lowest price possible for a product. E. are followers and will only buy products that appeal to their friends as well.
What does the acronym BRIC stand for?
a. Belgium, Romania, Iran, Cambodia b. Bulgaria, Romania, Italy, Czech Republic c. Brazil, Rwanda, Iraq, Canada d. Brazil, Russia, India, China