Which of the following accurately states the two assumptions that Social Exchange Theory makes about the nature of relationships?

A. Relationships emphasize rewards and minimize costs, and they promote rational behavior.
B. Relationships are rational, and they emphasize rewards and minimize costs.
C. Relational life always has a positive value associated with it, and relationships are rational.
D. Relationships are interdependent, and relational life is a process.


Answer: D

Communication & Mass Media

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Define the terms "media richness" and "task ambiguity" as used by media richness theorists.  How do these two concepts influence media choice?  Illustrate the influences of these two concepts on choice by using a specific example.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

John F. Mahon suggests which three PR strategies are most appropriate?

a. containing/shaping/coping b. evaluating/monitoring/implementing c. deriving/defining/shaping d. defining/shaping/implementing

Communication & Mass Media

In which step of the Needs-Centered Training model do you develop a comprehensive written plan that describes how you will present your session?

a. deliver training b. complete training plans c. select training resources d. organize training content

Communication & Mass Media

Schutz’ FIRO theory is grounded in the idea that people in groups need to fill needs for exclusion, affection, and control

A. True B. False

Communication & Mass Media