The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as ________.
A. marketing enquiry
B. strategic intelligence
C. marketing research
D. marketing tactics
E. data mining
Answer: C
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The preapproach step in the customer relationship selling process involves:
A. setting goals and developing plans. B. relating product benefits to needs using demonstrations. C. locating and qualifying a prospect. D. asking a prospect's opinions during a presentation. E. meeting a prospect and beginning a customized sales presentation.
When debt is used to finance the purchase of assets, the term or time span of the debt should always be shorter than the lifespan of the assets.
Answer the following statement true (T) or false (F)
Prextos Corp., after incurring losses, decides to move its manufacturing unit to a foreign location where it would get labor at cheaper rates. In this scenario, Prextos Corp. is planning to employ _____ to cut down its losses.
A. lean production B. offshoring C. vertical integration D. outsourcing
What is the SEC's position on companies that communicate with investors on social media?
A. It is legal so long as the postings are restricted to Facebook B. It is legal so long as companies inform investors which outlets they intend to use C. It is illegal to do so D. There are no limitations on companies communicating through social media