Global marketers are multinational companies that create a standardized approach to marketing their brand in many countries.
Answer the following statement true (T) or false (F)
True
Multinational companies that use a standardized approach to marketing and advertising in all countries are considered global marketers.
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Which of the following statements is true about mass media?
A) Personal channels of communication are often called mass media. B) Television advertising is an example of mass media. C) Sales force is a communication channel included in mass media. D) B-to-B companies spend a higher percentage on mass media than consumer-product companies.
A dividend that represents a return to the stockholders of a part of their paid-in capital rather than a distribution out of retained earnings is called a liquidating dividend
Indicate whether the statement is true or false
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) ________
A) corporate vertical marketing system B) contractual vertical marketing system C) direct marketing system D) horizontal marketing system E) administered vertical marketing system
Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business
A) consumer B) marketing C) selling D) societal E) relationship