4. ______ communication apprehension is based on the particular context for the speaking occasion.
a. Situational
b. Trait
c. State
d. Circumstantial
c. State
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In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:
A) the use of alternative marketing programs B) advertising through traditional channels C) guerilla marketing efforts D) a high level of brand equity
Kevin is the founder of a new start-up company. He hires mostly young employees who are fresh out of college. He finds that most of his employees are willing to develop their knowledge and skills and would like to take courses to improve themselves. This additional knowledge would benefit Kevin's company, so he decides to encourage this behavior. Which program is Kevin most likely to use in order to do so?
A. short-term vesting program B. employee wellness program C. tuition reimbursement program D. mature education program E. worker's compensation program
Due to financial constraints, the lack of standardization in qualifications for focus group moderators can be minimized by ________
A) hiring moderators with at least 5 years of experience B) putting prospective moderators through company-specific training C) including video or voice recording devices in the focus group D) doing focus groups after the survey work on the project is completed E) preparing a detailed moderator discussion guide
ERP systems should help a company
a. improve quality. b. improve service. c. reduce overhead. d. all of the above.