?A market orientation is an organization-wide effort that includes all of the following activitiesexcept?
A. ?researching customers' needs.
B. ?focusing on the marketing department only.
C. ?generating marketing intelligence for use in the organization.
D. ?being responsive to customers' ever-changing wants and needs.
E. ?disseminating marketing intelligence across departments within the organization.
Answer: B
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Which of the following is NOT an example of a descriptive characteristic used to define segments?
A) consumer demographics B) consumer responses to benefits C) consumer geography D) consumer psychographics E) family life cycle
The payroll department performs all of the following except
a. prepares the payroll register b. distributes paychecks c. updates employee payroll records d. prepares paychecks
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