Explain how selective distortion is somewhat controllable by a marketer
What will be an ideal response?
Selective distortion describes the tendency of people to interpret information in a way that will support what they already believe. People also will forget much of what they learn. They tend to retain information that supports their attitudes and beliefs. Marketers can attempt to understand consumers' mindsets and how these will affect perceptions of advertisements.
You might also like to view...
If a manager knows one of her employees has low self-esteem and wishes to enhance it, she should
A. provide frequent reminders about improving weaknesses. B. avoid delegating work to this employee. C. redesign the work so that it is routine and structured. D. reinforce the employee's positive attributes and skills. E. avoid giving feedback.
Which of the following steps in LMX development occurs when role become more stable and both the leader and follower know what to expect?
A. role-clarifying B. role-routinization C. role-taking D. role-making
________ are attributes or benefits that a brand shares with other brands in the category
A) Pivot points B) Basis points C) Points of order D) Points of parity
Which of the following is not a difficulty in implementing nonfinancial performance measurement systems?
A. Nonfinancial measures decrease goal congruence. B. Fixation on financial measures. C. Reliability of the nonfinancial measures. D. Lack of correlation between nonfinancial measures and financial results.