After searching extensively for vendors, Shalina D'Souza, the owner of a manufacturing firm, selected Texcom Technologies Inc as her firm's primary supplier of bearings and shafts of a specific dimension
Shalina is currently preparing an order form that specifies the number of shafts needed and the expected time of delivery. In other words, she is preparing the ________.
A) order routine specification
B) general needs description
C) product specification
D) marketing mix
E) product mix
A
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Tish, Eastern Division manager, knows that the upcoming year's budget and planning process will be a challenge. For the first time in ten years, the company is changing its budgeting, salary administration, and marketing approach, and a major reorganization will be involved. She expects the managers and staff to resist the planned changes. How might she influence her managers to accept and publicly support the changes?
A. Involve her managers in design and implementation of the budget and planning process. B. Lay down the law, reminding her managers of who is boss. C. Centralize authority and limit empowerment during the changes. D. Remind her managers that she will not have patience or understanding with staff affected by the changes. E. Withhold information from her managers regarding the nature and logic associated with the changes.