To be successful, a public relations professional should be predisposed to ________
A) disclose rather than withhold information
B) avoid responding to false accusations from an irate consumer
C) avoid confronting situations before they escalate
D) disclose how business works
A
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Domestic-based export agents perform a valuable service for companies seeking to enter foreign markets. The primary function of these agents is to ________
A) carry on exporting activities on behalf of several producers B) buy the manufacturer's products and then sell them abroad C) buy foreign products and sell them in the domestic country D) seek and negotiate foreign purchases for a commission E) produce and export products to foreign countries
An example of a source document would be
a. a trial balance; b. cash; c. an invoice; d. a general journal; e. a general ledger
Which of the following factors about a prospective customer is LEAST relevant to a salesperson?
A. Attitude B. Motivation C. Physicality D. Education E. Personality
Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?
A) Rational appeal B) Emotional appeal C) Dual appeal D) Logical appeal