The ________ rule states that an ethical decision is one in which rewards and harms are distributed in a fair and impartial way.
A. utilitarian
B. practical
C. justice
D. moral rights
E. moral scruples
Answer: C
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On January 1, Reagan Company purchased $15,000 of Delta Company's 12% bonds, acquired at par, as available-for-sale securities. The bonds pay interest on June 30 and December 31 each year. What amount should be recorded to the Investment in Available-for-Sale Securities account?
A) $15,900 B) $14,100 C) $15,000 D) $16,800
Consumers' characteristics can be classed as either behavioral or cognitive. Examples of cognitive factors include cultural values, personality traits, and ________.
A. gender B. benefits sought C. social class D. usage rate E. education
A merit increase is best described as:
A. a one-time reward for past performance that does not increase base pay. B. compensation given to provide for items that are in short supply. C. psychological returns employees believe they receive in the workplace. D. percentage increment to base pay provided to all employees regardless of performance. E. an increment to base pay that recognizes past work behaviour.
The primary concern of the media planner is to:
A. ensure that the budget is large enough to pay for the various media chosen for the campaign. B. reach the largest possible number of persons in the advertising target for each dollar spent. C. ensure that the words and illustrations used in the ad are meaningful and appealing to the target market. D. ensure that the choice of words and illustrations used are appropriate for the choice of medium being used. E. execute a successful ad campaign without going over the budget.