________ is a marketing communications tool that includes a variety of programs to promote or protect a company's image or individual products
A) Public relations
B) Advertising
C) Sales promotion
D) Personal selling
E) Direct marketing
A
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Ali’s company has just grown large enough to implement a code of ethics for the first time. What benefits can Ali expect his company and employees to see from having a code of ethics as it grows?
What will be an ideal response?
The three major types of organizational buying situations are:
A) new task buy, rebuy, and limited task buy B) new task buy, straight rebuy, and modified rebuy C) habitual buying decisions, variety-seeking buying decisions, and complex buying decisions D) transactional buy, consultative buy, and strategic alliance buy E) transactional buy, product buy, strategy buy
A bundled price is preferable when:
a. different customers have different needs. b. firms customize services for each individual customer. c. consumers dislike having to pay extra for every part of a service. d. firms want to charge for their supplementary services separately.
How has intense global competition affected the American labor movement?
What will be an ideal response?