In which situation would the brainstorming approach to group problem solving be the best to use?
A. when the group is solving a question of fact
B. when the group is solving a question of testimony
C. when original ideas are needed for a solution
D. when limited ideas are needed for a solution
Answer: C
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Deep Blue Oceans, a public relations firm,works on a strategy to come up with multiple creative stories to generate coverage in the news media for their clients
What obstacle does a firm like Deep Blue Oceans face, which makes it necessary to work on multiple stories instead of focusing on just one, and why doesit face such a hurdle? a. Shrinking news hole; because theincrease in Internet advertising has caused most dailies and magazines to reduce the number of pages and space b. Stringency of media gatekeepers; because reporters and editors are extremely meticulous indecidingwhat information qualifies as newsworthy and able to be published or broadcast c. Fragmentation of traditional mass media; because it is no longer possible to reach the larger public through a single medium d. Information overload; because the firm's news may never get audience attention due to the myriad cable channels, online networks, and websites that compete for an individual's attention.
Juan wants to get a good quote from the quarterback of a football team. To accomplish this, which of the following should be the follow-up question after asking, "Have you ever thrown five interceptions in one game before?"
A. "Did you know the play clock almost ran out before your last interception?" B. "Who was the intended receiver for your last interception?" C. "What caused you to throw the last interception?" D. "Did you audible on your last interception?"
Which of the following management mistakes frequently lead an organization to fail to respond in a crisis?
a. arrogance b. having a weak CEO c. using good judgment in assessing risk d. involving employees in anticipating crises
Online speeches usually require more preparation than do speeches presented in person.
Answer the following statement true (T) or false (F)