Describe four factors that can influence a company's ability to build a strong brand
What will be an ideal response?
Answers will vary but may include the following: The existing competitive environment influences the success of a brand, and the nature of the product category including consumer desires sets out the criteria for the success of the brand. The ability of a company to differentiate the brand through patents or production techniques will also affect the strength of the brand. The strength of the brand will to an extent be determined by the relevancy of the brand to consumers; this relevance can be established through advertising and the characteristics of the product. Finally, business capabilities and financial resources will influence the creation of a strong brand.
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A company has 30,000 shares of common stock outstanding. The stockholders' equity applicable to common shares is $382,500, and the par value per common share is $10. The book value per share is:
A. $0.08. B. $12.75. C. $2.75. D. $38.25. E. $10.00.
Why might a marketer who segments customers based on lifestyles and interests be more likely to advertise on a local radio station than in a local newspaper?
What will be an ideal response?
The service-profit chain is designed to help managers better understand the key linkages in a service delivery system that drive ________.
A. brand awareness and economies of scope B. customer loyalty, revenue growth, and higher profits C. production and distribution D. customer satisfaction, promotion, and higher demand E. marketing and sales
Which of the following is true of personal space requirements?
a. The study of space requirements is known as chronemics. b. In the United States culture, very little personal space is expected or required as compared to other cultures of the world. c. Space operates as a language, just as time does. d. All of the above statements are true.