As a PR practitioner, Janice was asked to write for a certain type of publication that focused on the internal art club of her company. This type of publication is called a(n)
a) employee newsletter.
b) boilerplate.
c) pamphlet.
d) annual report.
ANS: a
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Differentiate between literal and figurative analogies, give an example of each, and explain the
recommendations for using them. What will be an ideal response?
Video games are a(an) _______________ annual industry in the United States
a. $2 billion b. $8 billion c. $25 billion d. $16 billion
Conway Computers tracks requests for warranty repairs and notices a significant increase in the number of keyboard problems on one of its laptop models. A Conway Computers team is formed to study the matter, determine if there is a keyboard defect, and recommend corrective action before a product recall is necessary. Which term best describes the actions of Conway Computers?
a. litigation risk management b. crisis communications c. business planning d. issues management
Assuming you already know what the speaker is going to say exhibits which barrier to listening?
a. premature judgment b. bias or prejudice c. physical and mental distractions d. lack of focus