Zach is developing a print advertisement for Aflac. He knows that the ______ is a critical component of the copy because _____.
A. headline; it determines the final layout design
B. headline; it is often the only part of the advertisement that is read
C. artwork; it takes up the most space
D. tagline; it links the copy to the signature
E. slogan; it links the artwork to the signature
Answer: B
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