Introducing new products to consumers is not an objective that falls within the responsibilities of the PR department
Indicate whether the statement is true or false
FALSE
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A gift sent by mail to a customer, based on a proof-of-purchase receipt, is which type of premium?
A) free-in-the-mail B) self-liquidating C) bounce-back D) instant-redemption
Sean is a salesperson with exceptional cognitive and technical skills and limited human skills. As a result he excels in all of the following areas EXCEPT:
A. knowing how a product fits into a customer's business. B. working patiently with customers. C. solving product problems and issues. D. creating organized sales presentations. E. using creative techniques for selling products.
Blake & Mouton indicated that opportunistic leaders have a ______ style that they typically use and a ______ style they use under pressure.
A. dominant, back-up B. task, production C. authority, paternal D. relationship, maternal
Amaya works in the marketing department of a national clothing retailer
Amaya's job involves identifying customers who are most likely to generate profits for her company and communicating with those customers in meaningful ways that will encourage them to shop in her company's stores more frequently and to purchase more items during each visit to the store. Amaya's job focuses on ________. A) the physical function of marketing B) the sales orientation C) the production orientation D) perceived needs E) customer relationship management