The procedure for evaluating the pluses and minuses of a diversified company's strategy includes ___________.
A) assessing the utility of the products for consumers from all age-groups.
B) determining which business units are cash cows and which ones are cash hogs, and then evaluating how soon the company's cash hogs can be transformed into cash cows.
C) firing corporate managers who take on risks without performing due diligence.
D) evaluating the extent of cross-business strategic fits and checking whether the firm's resources fit the needs of the various businesses the company has diversified into.
E) measuring the frequency with which strategic alliances and collaborative partnerships are used in each industry, and the extent to which firms in the industry utilize outsourcing.
D) evaluating the extent of cross-business strategic fits and checking whether the firm's resources fit the needs of the various businesses the company has diversified into.
The procedure for evaluating the pluses and minuses of a diversified company's strategy and deciding what actions to take to improve the company's performance involves six steps: (1) assessing the attractiveness of the industries the company has diversified into, (2) assessing the competitive strength of the company's business units, (3) evaluating the extent of cross-business strategic fit along the value chains of the company's various business units, (4) checking whether the firm's resources fit the requirements of its present business lineup, (5) ranking the performance prospects of the businesses from best to worst and determining a priority for allocating resource, and (6) crafting new strategic moves to improve overall corporate performance.
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