Sponsored links are links targeted toward an individual based on specific search terms entered into a search engine such as Google, and dramatically improve click-through rates
Indicate whether the statement is true or false.
Answer: True
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________ theory suggests that interactive media communication has a lesser information-carrying capacity when compared to face-to-face communication because it removes most nonverbal cues
a. Media richness b. Uncertainty reduction c. Social presence theory d. Multiphrenic
You pick the topic, "What to Do on a Friday Night When You Can't Drink," because your demographic
analysis found that a large segment of the college audience was under the age 21. You feel that your topic will be useful to the over-21 listeners, as well. However, your principal focus will be on the under-21 crowd. Your strategy is called A) audience centering. B) audience targeting. C) audience segmentation. D) audience disposition.
The Toulmin model helps a speaker establish ethos.
a. True b. False
Which of the following is an accurate statement about diversity in sport and athletics?
a. Women are under-represented (less than population %) in coaching and athletic administration b. Racial/ethnic minorities are under-represented (less than population %) in coaching and athletic administration c. Both a and b page 392 d. Neither a nor b