Sponsored links are links targeted toward an individual based on specific search terms entered into a search engine such as Google, and dramatically improve click-through rates
Indicate whether the statement is true or false.
Answer: True
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________ theory suggests that interactive media communication has a lesser information-carrying capacity when compared to face-to-face communication because it removes most nonverbal cues
a. Media richness b. Uncertainty reduction c. Social presence theory d. Multiphrenic
The Toulmin model helps a speaker establish ethos.
a. True b. False
You pick the topic, "What to Do on a Friday Night When You Can't Drink," because your demographic
analysis found that a large segment of the college audience was under the age 21. You feel that your topic will be useful to the over-21 listeners, as well. However, your principal focus will be on the under-21 crowd. Your strategy is called A) audience centering. B) audience targeting. C) audience segmentation. D) audience disposition.
Which of the following is an accurate statement about diversity in sport and athletics?
a. Women are under-represented (less than population %) in coaching and athletic administration b. Racial/ethnic minorities are under-represented (less than population %) in coaching and athletic administration c. Both a and b page 392 d. Neither a nor b