Chelsea is buying her first flat panel television. She wants to make the right decision, so she consults several websites for product reviews, talks to friends and salespeople at electronics stores, determines several key criteria, and evaluates six different sets. For her flat panel purchase, Chelsea has used
A. limited problem solving.
B. a focused information search.
C. extensive problem solving.
D. low-involvement buying.
E. routinized response behavior.
Answer: C
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Which of the following is the first step in developing an effective integrated communications and promotion program?
A) designing a message B) identifying the target audience C) determining the communication objectives D) collecting feedback E) choosing the media through which to send a message
If actual sales totaled $120,000 (10,000 units at $12 each), and planned sales were $90,000 (9,000 units at $10 each), the difference between actual and planned sales due to the quantity factor is ________
a. $20,000 decrease b. $10,000 increase c. $20,000 increase d. $10,000 decrease
Asking an insecure follower to participate will typically lessen their insecurity.
Answer the following statement true (T) or false (F)
In a(n) ________ culture, managers are likely to establish clear reporting relationships with their employees and constantly monitor subordinates.
A. conservative B. strong C. traditional D. innovative E. hierarchical