NGOs are groups of ________ who monitor the behavior of marketers or governments and use their influence to achieve social goals
A) elected officials
B) appointed officials
C) public officials
D) private individuals
E) public employees
D
You might also like to view...
Customer Relationship Management (CRM) tools can be used by marketing managers to connect with customers, to learn what they like and don't like, and about new products that they want
Indicate whether the statement is true or false
Porter's competitive strategies include
A. prospector, defender, analyzer, and reactor. B. growth, stability, and retrenchment. C. cost leadership, differentiation, cost focus, and focused differentiation. D. strengths, weaknesses, opportunities, and threats. E. stars, questions marks, cash cows, and dogs.
Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?
A. Scents can make customers think they spent a longer time in a store. B. The age of the target market does not affect the way scents are received and decoded. C. The methods used to introduce scent into a store are relatively expensive. D. There are no ethnic differences in the way scents are received and decoded. E. Scents can improve customers' subjective shopping experience.
Answer the following statements true (T) or false (F)
1. Empathy is a common characteristic of product quality. 2. The mileage a Honda Civic car gets is important to its target market. 3. The time (or duration) for which a customer uses the product is an important core competency for a company. 4. Finding new ways of advertising is an example of an innovation in operations management to gain a competitive edge.