Prior to the development of the Internet, there was no real public forum
Indicate whether the statement is true or false
FALSE
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Which of the following is NOT a leadership communication behavior in the interpersonal area?
a) regulating participation b) climate making c) clarifying d) resolving conflict
How the media choose to portray the issues they cover is called
Fill in the blank(s) with the appropriate word(s).
In the PESO model, which one of these allows the company to have complete control over its story?
a. paid media b. earned media c. shared media d. owned media
What does the successful practitioner do to increase the likelihood of attaining earned media coverage when creating content?
a. address the needs of those they are creating content for b. meet the needs of the target audience c. ensure that content is aligned with organizational values d. create content that is distinctive