What is one of the biggest marketing campaigns of illegal MLMs?
a. Promise of full-time work from home for huge weekly earnings.
b. Absence of headhunter fees.
c. A mysterious "benefactor" interested in contributing a large sum of money.
d. Promise that investors will always make money from future downline growth.
d
FEEDBACK: a. Incorrect.
b. Incorrect.
c. Incorrect.
d. Correct.
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Why might you find a gap between target customers’ receptivity to buying a new venture’s products or services and actually buying the products or services?
a. The concept sounded or looked better in the reality check compared to the reality in the marketplace b. The concept was not demonstrated or communicated effectively to the target customer c. The venture failed to execute effectively in the marketplace, including packaging and merchandising d. All of the above could lead to this gap
Secondary data gathers information firsthand
Indicate whether the statement is true or false
When Coca-Cola uses the color red to create contrast from other ads, it is focusing on its brand identity and trying to overcome selective exposure.
Answer the following statement true (T) or false (F)
Why do small firms use debt financing despite the risks involved?
What will be an ideal response?